Design Economics Podcast (Season 2 | Episode 4)

Join host Vinny Tafuro and guest Tonya Donati, Founder and CEO of Mother Kombucha, for a conversation about building a certified B Corp through bootstrapped, regional growth. Tonya’s journey from occupational therapist to beverage entrepreneur reflects a shift in business fundamentals—rejecting the venture capital model in favor of profitability, community anchoring, and stakeholder capitalism. Their conversation explores how B Corps formalize the paradigm shift from shareholder primacy to values-driven business, and how slow, sustainable growth is making traditional business fundamentals sexy again.

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About Tonya Donati

Tonya Donati is the founder and CEO of Mother Kombucha, known for low-sugar functionality, crave-worthy flavor, and a deep commitment to sustainability. A former occupational therapist turned entrepreneur, she’s built a women-owned, Certified B Corp brand that self-manufactures and distributes nationally while staying true to its mission of nurturing people and the planet. For fun she likes to spend time outdoors with her family.